Remember, what works for one person,
might not work for the next.
Atlas Hearing Aid Services knows this all too well. We understand that every person’s needs are unique, just like them. Hearing loss is no different. We treat the person with hearing loss, not just the hearing loss.
We Make House Calls – Call Today! 916-725-0222
Meet Your Hearing Care Provider
Hearing Aid Dispenser | License # HA 8174
Hi. My name is Jennifer Frazelle.
I am a Daughter, a Granddaughter, a Sister, a Wife, a Mother, an Aunt, a Friend and I am a second generation Hearing Aid Dispenser. I grew up with a Grandmother who had a profound hearing loss in both ears, and 3 siblings that had selective hearing when needed. My mom was a single parent raising 4 children. I watched her work all day and go to school at night just so we could have a better life. She is truly my hero, and my inspiration. She taught me that no matter what life dishes out, to never give up. If something is worth having it is worth earning yourself.
As a child, I would always be underfoot watching what everyone was doing. I love learning about different things. I especially love history. So when I was offered the opportunity to not only be able to help someone with their hearing needs, I would get to meet some of the most amazing and inspirational people on earth, I couldn’t jump fast enough. And so after 4 years of apprenticeship, training, studying and practicing, I became a licensed Hearing Aid Dispenser in 2015. And I feel so blessed to wake up each and every day looking forward to going to work.
About Hearing Loss
Hearing loss is a surprisingly common concern in the US and throughout the world. It is estimated that about 48 million Americans currently live with a hearing impairment including one-in-five teenagers, one-in-three people aged 65-74 and one-in-two people over the age of 75. Hearing loss is the most commonly reported workplace injury in the US and is considered the second most prevalent health issue facing us on a global scale.
With statistics like these, why is it that the average American waits about seven years from the time they notice changes in their hearing to the time they reach out for help? Why is it also true that only about one in five people who could benefit from using hearing aids actually do so?
There are many factors that could be potentially keeping us from seeking the treatment we need for our hearing health, including: stigma, denial, fear of “looking older”, misinformation, and misinterpreting the signs of hearing loss. It is important to become educated on healthy hearing, hearing loss and potential treatment plans in order to take a proactive approach to your hearing health.
How Hearing Works
Before learning about the loss of hearing, it is important to first understand how healthy hearing works. Hearing is actually a very remarkable process that is happening constantly – and at lightning speed. The steps our body takes in order to hear even a single sound first follow this process:
Sound waves enter your ear canal and strike your eardrum, causing it to vibrate. These vibrations are also felt by three tiny bones (ossicles) located within your middle ear that also begin to vibrate.
The vibrations of the three little ossicle bones moves through to our cochlea, a small spiral shaped structure located in our inner ear that is filled with a special fluid.
The vibrations cause the fluid in our cochlea to also vibrate and move. Within our cochlea are also microscopic and very sensitive hair cells that move and bend along with the vibrations and ripples of the fluid.
This bending motion of the hair cells allows them to turn the vibrations into electric signals to be sent to the auditory nerve.
Finally, the electric signals travel through the auditory nerve to the brain, where they can be processed and interpreted into sounds we understand.
What is Hearing Loss?
Hearing loss occurs when there is damage within any one of these tiny structures, or the communication between them. There are three types of hearing loss, termed sensorineural, conductive and mixed.
Sensorineural hearing loss is the most common type of hearing impairment and involves an issue with the inner ear, sensory organs, or the vestibulocochlear nerves. Most often, the damage occurs to the tiny hair-like cells responsible for turning vibrations into electric signals to be sent to the brain for processing. Sensorineural hearing loss accounts for almost 90% of all cases of hearing impairment.
Causes – The two most common causes of sensorineural hearing loss are natural aging – termed presbycusis, and excess exposure to noise – termed noise-induced hearing loss or NIHL. Sensorineural hearing loss can also be caused by other factors such as certain medications, diseases, viruses or injuries.
Treatments – Most often, sensorineural hearing loss is treated with hearing aids or the use of other personal sound amplification devices. For those with extremely profound sensorineural hearing loss, a cochlear implant may be considered.
Conductive hearing loss is much less common, and occurs when the ears ability to transmit sounds from the outer or middle ear to the inner ear are blocked or reduced. Conductive hearing loss can be thought of as more of a physical block to hearing, while sensorineural hearing loss is more of an issue with the actual functioning of the ear and its various structures.
Causes – Common causes of conductive hearing loss include excess earwax buildup, a ruptured eardrum (as a result of an injury), birth defects, foreign objects in the ear canals, certain ear infections and even ear canals that are simply too narrow.
Treatments – Depending on the type of conductive hearing loss, different treatment options are available. If surgery or medications can be used to remove the physical blockage or reduce the infection, these will typically be considered first. Hearing aids may also be an option for those with conductive hearing loss.
Health Risks of
Untreated Hearing Loss
On average, American adults wait about seven years from the time they first notice changes in their hearing to the time they seek treatment. There are many potential reasons for this delay, ranging from denial, to fear of stigma, to simple obliviousness. Waiting to treat hearing loss for seven years means seven years of strained hearing and missed moments, seven years of frustrating conversation, and seven years of arguing over the volume on the TV. Living a life with untreated hearing loss is no doubt difficult for your hearing; however, did you know it is also hard on your overall health and wellbeing?
Cognitive health is extremely important. As a society, we are postponing retirement, living longer, and enjoying more active lifestyles later into our lives. It’s now more important than ever that we care for our cognitive health. Recently, there have been multiple studies that have uncovered a strong correlation between untreated hearing loss and an increased risk for cognitive decline and dementia such as Alzheimer’s disease. In fact, one study out of John Hopkins School of Medicine found that people with mild hearing loss were twice as likely to have dementia than non-hearing impaired peers, those with moderate loss were three times as likely and those with severe hearing loss were five times more likely to have developed dementia than peers without hearing loss.
A similar study found that cognitive decline occurred about 30-40% more rapidly for those with hearing loss than those without. Luckily, there have also been studies that have found those who use hearing aids experience cognitive decline at a slower rate only a few months after beginning treatment.
Amazingly enough, at the 2017 Alzheimer’s Association International Conference, treating hearing loss was indicated as the number one modifiable risk factor for developing the disease.
A recent study has found that those with hearing loss are three times more likely to experience slips and falls than peers without hearing loss. This is important because falls can actually be quite serious. In fact, the CDC estimates that about 1 in every 5 falls causes serious injury such as broken bones or a brain injury. 95% of broken hips are the cause of falling and over 800,000 older adults are hospitalized each year with a serious injury from a fall. What is even more staggering is that the death rate from falls in older adults has increased 30% in a nine year period. If this rate continues, the US can expect seven fall-related deaths every hour by 2030.
These numbers are scary, however, there is definitely hope. Treating hearing loss with hearing aids has been shown to improve balance in older adults, thus reducing the risk of balance-related falls.
Ignoring hearing loss can cause issues with our emotional health as well. With untreated hearing loss, group conversations and social situations can quickly become frustrating and downright non-enjoyable. Because of this, many people with hearing loss begin to isolate themselves from social gatherings and their relationships with friends and family. Not only does it cause feelings of loneliness and lack of connection, social isolation can cause other issues such as depression and even increased risk of cognitive decline.
The National Institute on Deafness and Other Communication Disorders (NIDCD) recently completed a large-scale study on hearing loss and depression in adults. The study included people 18 years or older and found that depressive symptoms were present in 11.4% of participants with untreated hearing loss versus just 5.9% of the general population. It is easy to see why depression is linked with hearing loss. With hearing loss, conversations become more difficult and when conversations become more difficult, it is harder to connect with those we love. A lack of sincere and intimate connection to family and friends has long been a well-known risk factor for depression.
How We Can Help
At Atlas Hearing, we care deeply about not only your hearing health, but your overall health and wellbeing as well. We know how difficult it can be for some people to get to us, which is why we are happy to come to you. If you are worried about the hearing and overall health of yourself or someone you love, reach out to our friendly staff today. We look forward to speaking with you.
Benefits of Treating Hearing Loss
One of the reasons we love what we do, is the stories we hear from our patients, over and over, about all the beautiful benefits treating hearing loss has brought them. When treating hearing loss, most people expect to be able to hear better, and to be able to better understand conversations. Many patients, however, are surprised when their relationships begin to improve, when they find themselves more actively engaged in their social lives, and feeling happier, healthier and safer. Treating hearing loss is one of those amazing things that has the ability to permeate into multiple areas of our lives and make them all just a little bit brighter.
This is important because cognitive decline and dementia, such as Alzheimer’s disease are very common, and the disease is on the rise in the United States and throughout the world. In fact, it is estimated that about 5.7 million Americans currently live with dementia, and that number is expected to more than double to almost 14 million by 2050 (https://www.alz.org/alzheimers-dementia/facts-figures). Those with hearing loss are at an even greater risk for developing dementia. Mild hearing loss increases the risk twofold, moderate loss increases the risk threefold, and severe hearing loss increases the risk for developing dementia by five times.
Last year, the Alzheimer’s Association named hearing loss the #1 modifiable risk for developing dementia. Hearing aids and treating hearing loss have the power to protect our brains and our cognitive abilities – and there is nothing more beautiful than that (https://www.nextavenue.org/prevent-dementia/).
With hearing aids, we begin to reconnect. Hearing aids help us keep up with conversations again. Talking with multiple people no longer feels frustrating and overwhelming. Recently, the Hear-It Foundation conducted an analysis of almost every peer-reviewed study on the topic of effects of hearing aids in Europe, the United States and Australia. Across almost every study in almost every nation – the results were the same. People who used hearing aids were more likely than non-users to interact socially, reported significantly higher self-esteem, and were considered more cognitively competent than non-users. Throughout all the published studies, social lives and relationships were by far the most positively effected area of life for hearing aid users (https://www.hear-it.org/hearing-aids-improve-quality-of-life).
We Come to You
If you are wondering how hearing aids may benefit your ears as well as other areas of your life, reach out to our friendly team at Atlas Hearing today. We are proud to offer mobile services to anyone who needs us – where we’ll bring the benefits of hearing aids straight to you.
Hearing Aids Overview
We are proud to carry Unitron Hearing Instruments: featuring Stride and Moxi, powered by Tempus.
Unitron was founded in 1964 in the Waterloo region of Canada where the company’s headquarters are still housed. Unitron has grown from its Canadian roots to a globally recognized hearing aid manufacturer that has over 21 locations and fits hearing aids in over 70 countries throughout the world. Unitron is now also part of the Sonova Group. Altogether, the Sonova group employs over 14,000 people throughout the world and works as one of the leaders in audiological technology.
As an ethos, Unitron works to create hearing aids that are not only power-packed with advanced and innovative features, but that boast beautiful designs that can become part of a wearer’s identity as well. The company is also dedicated to charitable works, and is a contributor for the Lions Foundation of Canada Guide Dogs, and the Hear The World Foundation.
Unitron Hearing Aids
Most manufacturers of hearing aids unveil hearing aid “series” which are a lineup of hearing aids with the same or almost the same features, with one of the only differences being the style of the aid. Unlike many other hearing aid manufacturers, Unitron’s various series of hearing aids are typically a collection of individual hearing aids that boast their own unique and distinctive features as well as the features shared collectively by the series.
Like many of their series, the Moxi family includes a collection of individual Receiver-In-Canal hearing aids with their own unique flair. All Moxi aids are equipped with state-of-the-art technology to make participating in conversations easier. Their newest aid in the series is the Moxi All. The Moxi All aims to give its wearers “it all” by providing direct connectivity and streaming to all mobile phones, including simple mobile phones and Androids. Others in the Moxi family include the Moxi Now, which is the world’s smallest RIC hearing aid, the Moxi Kiss that is award-winning and fully automatic, and the Moxi Fit R that includes rechargeable batteries.
The Stride by Unitron is a collection of Behind-The-Ear hearing aids that are all powered by the SoundCore system. SoundCore combines four intelligent features that work together to scan the listening environment and then instantly and intuitively make adjustments to help wearers actively engage in conversations, no matter how much background is present. The Stride family includes the Stride M R that uses rechargeable batteries, the Stride P which includes wireless batteries, and the Stride P Dura that is much more durable and water-resistant for those with a more active lifestyle.
The Insera is Unitron’s In-The-Ear family of hearing aids. The Insera family uses the advanced speech recognition and natural listening technologies one can expect from a Unitron hearing aid, plus their EarMatch™ system to create completely custom molds. EarMatch™ analyzes multiple anatomical parameters using a 3D model generated from your ear, to create a model that is a perfect match for your exact needs to ensure your aid is both as effective and as comfortable as it can be.
Unitron’s Max series is a family of two Super Power Behind-The-Ear hearing aids that are suitable for those with even the most severe or profound hearing loss. The Max family includes technology to protect the wearer from over-amplification that sometimes occurs with other Super Power aids, while also preserving speech intelligibility. Max hearing aids are also extremely durable and will be able to withstand exposure to harsh environments.
Unitron created their Shine Rev family of hearing aids with accessibility in mind. This series includes best-in-class features as a price point that is more affordable, in an effort to provide high-quality hearing aids to more people. Shine Rev makes listening feel more natural by using its AutoMic feature. This feature isolates and reduces unwanted background noises to make speech more intelligible for users. The Shine Rev series includes ITE and BTE styles that can meet most hearing profiles and comes in multiple skin and hair tone colors.
Hearing Aid Features
The hearing aids of today are power-packed with incredible features to meet your needs. Some hearing aids are Bluetooth capable and others come with incredible technology in order to better identify and understand speech.
It is essential to remember that not all hearing aid styles or features are appropriate for all lifestyles or hearing profiles. We will work together to find a hearing aid with a style and the features necessary to meet your needs.
Hearing Aid Styles
Hearing aids come in a variety of sizes, styles and colors, each offering hearing solutions designed to help you hear your absolute best, even in the toughest listening environment. Whether you are looking for a discrete in-the-ear hearing aid or one that fits hidden behind-the- ear, (like the world's smallest hearing aid the Moxi Now); or if you want a rechargeable or standard battery, we got you covered!
Hearing aid styles are typically identified by a three or four-letter acronym that describe how the hearing aid fits into or onto your ear.
Mini Canal Custom
Receiver in the Canal (RIC)
Invisible-in-canal hearing aids (IIC) fit entirely into the ear canal and are virtually invisible. These are custom molded and are the smallest type of hearing aid available on the market. IIC hearing aids may be a good fit for you if you are looking for an extremely discreet option, you have mild to moderate hearing loss.
Completely-in-canal, (CIC) hearing aids are very similar to IIC models, however there is a very small portion of the hearing aid that can be seen by someone looking directly at your ear. CIC hearing aids are also custom molded to fit your ear canal. CIC hearing aids come with very similar benefits and potential drawbacks as IIC hearing aids.
In-the-canal (ITC) hearing aids are also very similar to IIC and CIC models in that they are custom molded and fit mostly inside the ear canal. There will, however, be a small portion of the hearing aid that fits into the outer ear and can therefore be detected by others. ITC hearing aids may be a good option for you if you would like to make adjustments on your actual device rather than an app, and do not mind a hearing aid that is just slightly less discreet than the other models.
Receiver-in-canal hearing aids are also very small and discreet. RIC hearing aids house their technology in a very little casing that sits behind your outer ear, rather than inside of it. A very thin wire then connects to the speaker that sits within your ear canal. RIC hearing aids may be the right fit for you if you want an inconspicuous option, have mild to severe hearing loss, and do not mind a hearing aid on the outside of your ear.
Behind-the-ear styles are typically the most powerful. They are very similar to RIC hearing aids with the main difference being that with BTE styles, there is a plastic tubing, rather than a thin wire connecting the apparatus to the receiver in your canal. BTE hearing aids are the most robust styles on the market, however, they are still very small and are in no way “your grandpa’s hearing aids”. BTE hearing aids may be the right fit for you if you have more severe hearing loss, need more powerful features.
At Atlas Hearing, we understand that your hearing profile, personal preferences, and individual needs are as unique as you are. This is why we partner with you, to work as a team to find the hearing solutions that work for you. We know that your hearing health is just one pillar of who you are – and we will work to ensure we consider all aspects of you in the recommendations we make. Your hearing assessment is important and will give us quality information, however, we are even more interested in hearing what you have to share about your hearing and your lifestyle. Below is a list of some of the services you can expect from us at Atlas Hearing.
You read that right. We understand that mobility is an issue for thousands of people – especially those with untreated hearing loss. We don’t want you to miss out on quality hearing healthcare. We will happily come to you – wherever you may be. We can complete almost all of our offered services out of your home or care facility. Don’t let mobility or transportation concerns come between you and your life with improved hearing.
After taking the time to get to know you and better understand your history, our first step will be to conduct a hearing test. Hearing assessments completely painless, and offer extremely valuable information on your unique hearing needs and profile. We will be able to use this information to identify exactly where your hearing strengths and areas of need lie – so we can work together to solve them.
Hearing Aid Fittings
Once we decide on a hearing aid that fits your lifestyle, preferences, hearing profile and budget – we will “fit” your hearing aid. Hearing aid fittings do not exist simply to see if the hearing aid fits comfortably into your ear canal. At these appointments, we will also finely-tune your hearing aids to meet your ears and hearing – right where they are.
Aural Rehabilitation will be different for each individual. Aural Rehabilitation refers to your unique hearing health treatment plan, which could include hearing aids, amplification devices, or certain therapies. We will work with you after your rehabilitation to ensure you understand your specific treatment plan and how to implement your interventions into your daily routine.
Check Ears for Wax
Excess earwax buildup is an issue that can happen to anyone, especially people who wear hearing aids. We will regularly check your ears to ensure a healthy amount of earwax exists. . If in the event we find wax, we will give you a medical referral to have the wax removed.
Hearing Aid Maintenance and Repairs
Once we’ve found hearing aids for you and you are happily enjoying them – doesn’t mean that we leave you alone from there! We offer monthly maintenance and cleaning checks to all of out clients. We will also be there to help you with maintenance and repair issues that may arise throughout the years. Simple maintenance concerns such as tubing checks and earwax removal will be handled in-house. If we find a repair we cannot handle, we will send the hearing aids to the manufacturer for repair on your behalf.
As you wear your hearing aids, you may notice some places or environments where your aids don’t function exactly as you would like them to. We will consistently be available to make computer adjustments to your hearing aids to ensure they are always finely tuned to meet your needs.
Follow-Up Visits and As Needed Services
This is by no means an exhaustive list of our services. We are always available to our clients to answer any questions or for follow-up visits on any issue you may need assistance with. If there is a hearing-related health service you think you may need but do not see on this page, don’t hesitate to reach out to our friendly staff today. We look forward to working with you in order to provide you all the hearing health related needs you require.
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